aro Cooks Up a Delectable Website for Terri McClernon, The Food FairyFriday, August 6th, 2010
Terri McClernon, North Carolina’s favorite personal chef, has become widely known as The Food Fairy because of the magical things she has accomplished in the world of cooking. With a monicker like “The Food Fairy”, Terri realized that she needed a website that was every bit as impressive, nutritious and delicious as the fabulous meals she is known for creating. That’s why she contacted expert chefs of a different kind – aro.
One of aro’s specialties is producing its own style of healthy and nourishing websites that not only look appealing and build upon the client’s brand, but also connect with visitors in such a way that they want to stay and explore.
Equally as important, especially for small businesses clients, the sites must be affordable. After all, what good is a great recipe if you can’t afford the ingredients to bring it to the table. For less than $3,500 aro was able to serve up a visually exciting, easy to maneuver WordPress website that has reinforced the memorability and loyalty factor of the The Food Fairy brand. See http://www.Food-Fairy.com. The site featured a store, blog and photo gallery and DVD member section that had not existed on her previous site. The branding was married to her new DVD graphics, and thanks to aro web master, Dan Simeone, was functional in about one month.
“WordPress is no longer just a blog template for web sites, but rather, a powerful small business solution when used correctly,” said Simeone. “It can offer some built-in search engine optimization tools and some excellent content management when built correctly,” he continued.
When a major disaster struck during the critically important last few weeks of the Christmas buying season, aro had to step up for the “Food Fairy”. The incident occurred just after initiating a highly successful PR and social media campaign to kickoff the new “Cook Once~Eat For Weeks” DVD.
“Terri was pretty calm in the first few days of the down web site, but we all moved to major panic mode when the site remained down for a week! We had just quadrupled her web traffic a few weeks before. Now with the crash, there was a strong possibility that we would have no visitation when the server came back up,” said aro’s President, Chuck Robbins. “Terri’s hosting service was having major problems, and when they did not get her back online immediately,” continued Robbins, “ we knew we had to come back with something quick and very aggressive, otherwise she would miss a huge part of the selling season and lose all the momentum we had established.”
aro went to work and developed a strategic high volume pay-per-click campaign that started generating immediate results. Within 24 hours Terri’s web traffic was back up to its record pre-crash levels, and once again The Food Fairy had her magic back.