Do Press Releases Work Anymore? Vanity Statistics or Real Leverage – You be the Judge.

Every time I turn around I hear someone else proclaiming the death of the press release. (We call it our Power NewsBlast). In spite of the recent Panda changes at Google, aro was still enjoying success with our system. I thought we should create our own test for demonstration purposes. We developed some frivolous content that featured myself and some …

“Great American Things”

I have worked with many start-ups including several of my own. I have never been any prouder than the one I am working on right now with Robin Chalkley. Our new Partnership Chalkley/Robbins LLC was formed this past month to aid in the development for “Great American Things” a Chalkley blog created in 2009. You can see the current version …

Getting Marketing Started for Start-ups

Over the thirty years plus of my work in the marketing business, I have managed hundreds of new brands and start-ups. Recently we have created work for a first time non-fiction author and personal chef releasing her first DVD. With both clients we were creating identity from little or no materials at all. One of our clients had been in …

Outliers

I love Malcolm Gladwell. He offers us just the right amount of interesting business reading tossed with a large dose of off-the-wall research. Each time I read one of his books, I always learn something. “Tipping Point” gave us the circumstances that led to powerful change in cities and companies over the years. In the case of “Outliers” I was …

Practice What you Preach

When I became involved with Twitter, LinkedIn, Facebook, Classmates and Youtube, I really was not sure how the social media might help my business. In the last several months of working with these new tools I have become more and more convinced of their power especially now when the economy and time does not allow for more traditional networking. A …

Living in Prime Time can be Living in Tough Times

The Story Last May my small business began working on an event geared to those of us in, or approaching the second half of life. Titled “Living In Prime Time” we did not know that as we closed in on the crucial window for registration, we would be thrust in the center of one of the worst financial meltdowns this …

Digital Immigrant?

So I saw a presentation at the American Marketing Association put on by one of the Apple Engineers a few weeks ago. I was pleasantly surprised that the content of the presentation was not product oriented but rather industry and market focused. I was also pleasantly surprised that an engineer was capable of a presentation like this. Francis Shepherd gets …

aro Dances with the Stars at Metropolitan Ballroom

Jim and Monette Manly have been friends for many years. When they approached us back in August 2010 to create a new website, we were very excited. Metropolitan is a world class facility right in the heart of Charlotte. When they mentioned their showcases for their students, I assumed it would be good. I did not know that it would …