The aro Marketing Blog

Do Press Releases Work Anymore? Vanity Statistics or Real Leverage – You be the Judge.

Every time I turn around I hear someone else proclaiming the death of the press release. (We call it our Power NewsBlast). In spite of the recent Panda changes at Google, aro was still enjoying success with our system. I thought we should create our own test for demonstration purposes. We developed some frivolous content that featured myself and some other simple graphics to sustain our "Shameless Self Promotion Tour." One of the designers leaked a few pics of me dressed up as the worst looking country troubadour you could imagine and we received a ton of likes and comments. We used ...


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Is A Custom Mobile App Part Of Your Current Marketing Plan?

By Bridget Larkin (Guest Blogger) There are numerous platforms out there now including tablets and smart phones of all sizes and shapes. How do you engage with your customers on a more direct basis with these tools? Is there a way to stay in front of people without all of the issues of mobile web? How do you use a simple mobile app for your business? It starts by understanding the basics of the mobile market and why the major marketers around the globe are gravitating to mobile. Read this article, then call aro for a simple, cost effective customized mobile app. ...


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“Great American Things”

I have worked with many start-ups including several of my own. I have never been any prouder than the one I am working on right now with Robin Chalkley. Our new Partnership Chalkley/Robbins LLC was formed this past month to aid in the development for "Great American Things" a Chalkley blog created in 2009. You can see the current version of it at: http://americanthings.wordpress.com/ When you are "bootstrapping" you have to have the support of a lot of different people. Jeff Hay a partner with Womble Carlisle made some key introductions, Ashe Lockhart the Attorney who created Chalkley/Robbins LLC,  Haines Maxwell, our ...


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Getting Marketing Started for Start-ups

Over the thirty years plus of my work in the marketing business, I have managed hundreds of new brands and start-ups. Recently we have created work for a first time non-fiction author and personal chef releasing her first DVD. With both clients we were creating identity from little or no materials at all. One of our clients had been in business a long time but had never collected a full palate of professional photos. Much of what I am about to talk about will seem like the most base remarks but since I continue to run into these challenges every day, ...


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Outliers

I love Malcolm Gladwell. He offers us just the right amount of interesting business reading tossed with a large dose of off-the-wall research. Each time I read one of his books, I always learn something. "Tipping Point" gave us the circumstances that led to powerful change in cities and companies over the years. In the case of "Outliers" I was stuck by several powerful facts: 1. Your Culture can make a significant difference in your personal story of success. Culture can be an advantage, or a disadvantage or a disadvantage that leads to an advantage. 2. The amount you practice a skill ...


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Practice What you Preach

When I became involved with Twitter, LinkedIn, Facebook, Classmates and Youtube, I really was not sure how the social media might help my business. In the last several months of working with these new tools I have become more and more convinced of their power especially now when the economy and time does not allow for more traditional networking. A few years ago I reconnected with a classmate (we have actually known each other since grade school). On a phone call with him not long ago I discovered that he was working in the Charlotte area with a a company that ...


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Living in Prime Time can be Living in Tough Times

The Story Last May my small business began working on an event geared to those of us in, or approaching the second half of life. Titled "Living In Prime Time" we did not know that as we closed in on the crucial window for registration, we would be thrust in the center of one of the worst financial meltdowns this country has seen since the 30's. The event has terrific content. Dr. Kevin Soden is our lunch keynote. He is a former medical correspondent with NBC and is presenting "Laughing Your Way to a Better You" then following that program with ...


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Digital Immigrant?

So I saw a presentation at the American Marketing Association put on by one of the Apple Engineers a few weeks ago. I was pleasantly surprised that the content of the presentation was not product oriented but rather industry and market focused. I was also pleasantly surprised that an engineer was capable of a presentation like this. Francis Shepherd gets many kudos for pulling it off. He is a blogger and a tweeter so he communicates better than a lot of tech heads I know. It was during this presentation that I learned that I was a "digital immigrant". Apple ...


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Charlotte Author Rich London Contracts aro for Marketing of His new book, A Hand Book for Life

September 2, 2009, Charlotte, NC. Rich London is an accomplished business man and entrepreneur. He has developed a thriving real estate investment business, started several computer companies and has also worked in Law Enforcement. Rich has practiced and taught martial arts for over 24 years. He has his pilot’s license with a Commercial Instrument rating and as a Major in the US Air Force Auxiliary (Civil Air Patrol), he has flown extensively in the NC Search and Rescue programs. Though interesting, these facts only partially represent his life. What makes Rich different is the fact that he has overcome many significant ...


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