When Tim Cool’s young technology company inked a Facilities Management contract with Elevation Church, the second fastest growing congregation in America, he immediately recognized it as a great opportunity to get valuable market exposure. Since he wasn’t sure how to get the biggest bang for his buck, and because he knew he only had one chance to do it right, he sought the help of aro marketing.
After getting a good overview of where Cool Solutions Group was in regard to its goals and budget requirements, Chuck Robbins, aro President, didn’t have to think twice about what to recommend. The recent success aro had achieved for several other small business clients made Cool Solutions Group a perfect candidate for the same low cost, high visibility strategy that had a proven track record for gaining the maximum return on investment.
Through a carefully crafted national PR campaign, coupled with some easy but intricate and sophisticated social media strategies, aro was able to garner over 33,000 new hits to the Cool Solutions press release on just the first day of the news launch. After just one week that number leaped to over 68,000 hits and the numbers are still climbing. As exciting as the dramatic increase in web traffic was, equally as impressive was the number of national business and trade publications that picked up the story for their readers.
See actual release here.
“Another benefit of this type of release is the amazing Search Engine results we get”, said Robbins. “It is not uncommon to dominate the first page of Google and other Search Engines, via several types of queries for up to a week after the release,” he explained.
If you would like to learn more about how your business or not for profit can benefit from this type of tactic, or if you have objectives that could be better achieved through social media, public relations or some other element of the marketing mix, please contact Chuck Robbins through this web site to find out how to put this inexpensive solution to work for your firm.