Marketing Planning

“A goal without a plan is only a wish.”
– Hal Becker

All smart marketing begins with planning. A little time and money invested in solid planning of marketing efforts can go a long way toward forming and meeting the company’s goals. Planning is important for both budget management and control of the processes of business. aro can help you develop a marketing plan that is tailored to meet the needs or your business. We are able to develop a marketing plan from the ground up, refine your existing plan, or advise you on the creation of your own plan.

Any strong marketing plan is written with the particular goals, environment and company in mind—no two plans should look the same. However, every plan should include products/pricing, environments, marketing methodology, budget data, prospective timelines for implementation and competitive analysis.

Competitive analysis done well can be laborious and is often the weakest link in plans that companies create for themselves without outside input. We at aro have conducted competitive research and analysis for many companies in a variety of markets and are ready to put our experience and expertise to work for you.

In the evolution of a company from start-up to an industry standard, there are five stages: awareness, assent, advance, application, and axiom. As the company grows and develops its own market niche, its marketing needs change. aro has provided market planning services for companies that fall into each of the categories, but we excel in marketing planning for companies in the earliest stages.


aro's 5A's of Solution Marketing


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