Public Relations

One of the most misunderstood and overused marketing tools is public relations. aro has been very effective with Public Relations for these reasons:

• We never send a release that does not have a planned follow-up to targeted editors.
• We follow-up extensively with phone calls, email or other communication to the targeted editors.
• We continually develop relationships with key publishers, editors and writers.
• We maintain editor and editorial databases for each of our clients who use public relations.
• We merchandise the digital or manual distribution of our releases to client’s employees, stockholders and their clients.
• We try not to take advantage of editor relationships for news that is not noteworthy.
• We always try to give editors an angle that is interesting but may not be obvious in the releases.
• We merchandise any significant public relations success.

Public Relations done correctly is very time consuming. A good program, well developed and maintained can take 20 or more hours a month and must be maintained for several months. Sometimes the effects of the most aggressive campaign will not be completely visible for months.

OR…

Need to Shout About Something at Your Company?
Need to Move Quickly?

• New Products • Trade Shows • Events • Investors • Special Promotions • Market Changes
• Need to climb Google faster?
• Want Excellent Backlinks?
• Media Coverage
• Web Site Traffic

Use an aro Power Press Release from Vocus

It turns your news into an SEO machine. You can get your content onto search engines and news sites. You can add keywords, pictures and video to get more people reading and writing about your business. You can even share your news on social media to amplify your results. The fastest way to start is to call me today. But if you need more info check out the following:

• The Power-PR Package from aro has been used very effectively by most of our customers. It creates Broad media touches. We have received as many as 20 media requests on a single release and we had over 400 links of our release to news sites
• Typically we “own the search engine results” in the first 48 hours of distribution. Releases stay on search for years but do not dominate like the first few days. (I still receive email and phone calls from an “Ultimate Gift” release created in 2007)
• Great for merchandising good news to employees, sponsors or board of directors.
• Excellent for edging competitors
• 1.2 million plus database of editors, journalists bloggers, producers. Every important media contact in the United States
• Powerful Analytics to back up everything that we do
• Quick response. Under normal circumstances we can put one of these together in 2-3 days
• Targeting by DMA and Industry
• Your URL live at the bottom of the release (scroll down release to see on any of our examples)

Following this up with our Social Media implementation, and the extensive Vocus Database of reporters, Journalists, producers, and bloggers, we can amplify the response to every release significantly.

Anyone can do a press release. The system we use is not the same button that most people use for their PR distribution. We have honed this delivery system over several years and we know how to target audiences and manage keyword effectiveness in order to get the maximum results.

Every release works differently depending on the content, and timing but as you can tell from this broad cross section of clients they all work when aro manages the process!. A press release is a tactic not a strategy. They do create quite an impact for my customers at a very low investment.

Here’s some recent results by client:

March 7, 2012 – Viance

  Click here to read the full story »

• Targeted a Promotion & Three Company Partnership in Florida
• Over 30,000 views the first day
• Over 300 News links by the first day
• Over 60,000 Views by the 4th day

May 26, 2011 – Glenn Wagner

  Click here to read the full story »

• Three important media interviews (2 Broadcast)
• 7 book review requests (should result in interviews as well)
• Over 330,000 views of the release in the first 10 days
• 4 times his normal web traffic
• Hundreds of links
• 9,000 hits, 342 unique visits
• Over 4,000 media touches