We spend the majority of our PR efforts making our clients the hero of our story. In this case I managed an interview with USA Weekly. It’s fun to be the recipient of some media for a change. Read the interview.
What Can We Learn from a Collegiate Championship?
I Rarely engage about sports on blogs or social media (except to smack talk a little about my favorite teams) but if you watched the National Collegiate Championship, there are several important takeaways that need to be discussed. 1. Respect. I am a longtime Alabama fan but the two best football games I watched this season involved the Georgia Bulldogs. …
Do Press Releases Work Anymore? Vanity Statistics or Real Leverage – You be the Judge.
Every time I turn around I hear someone else proclaiming the death of the press release. (We call it our Power NewsBlast). In spite of the recent Panda changes at Google, aro was still enjoying success with our system. I thought we should create our own test for demonstration purposes. We developed some frivolous content that featured myself and some …
Is A Custom Mobile App Part Of Your Current Marketing Plan?
By Bridget Larkin (Guest Blogger) There are numerous platforms out there now including tablets and smart phones of all sizes and shapes. How do you engage with your customers on a more direct basis with these tools? Is there a way to stay in front of people without all of the issues of mobile web? How do you use a …
Charlotte Author and Speaker Richard London has Continued Success with aro Marketing Tools
Author and speaker Richard London continues to utilize aro’s premium press release (Public Relations) for the marketing and introduction of the 2nd edition of his personal empowerment book, ‘A Handbook for Life’. Some of the updated features from the first version, released in January of this year, include a revamped jacket with modifications to some of the chapters and exercises. …
“Great American Things”
I have worked with many start-ups including several of my own. I have never been any prouder than the one I am working on right now with Robin Chalkley. Our new Partnership Chalkley/Robbins LLC was formed this past month to aid in the development for “Great American Things” a Chalkley blog created in 2009. You can see the current version …
Getting Marketing Started for Start-ups
Over the thirty years plus of my work in the marketing business, I have managed hundreds of new brands and start-ups. Recently we have created work for a first time non-fiction author and personal chef releasing her first DVD. With both clients we were creating identity from little or no materials at all. One of our clients had been in …
Outliers
I love Malcolm Gladwell. He offers us just the right amount of interesting business reading tossed with a large dose of off-the-wall research. Each time I read one of his books, I always learn something. “Tipping Point” gave us the circumstances that led to powerful change in cities and companies over the years. In the case of “Outliers” I was …
Practice What you Preach
When I became involved with Twitter, LinkedIn, Facebook, Classmates and Youtube, I really was not sure how the social media might help my business. In the last several months of working with these new tools I have become more and more convinced of their power especially now when the economy and time does not allow for more traditional networking. A …
Living in Prime Time can be Living in Tough Times
The Story Last May my small business began working on an event geared to those of us in, or approaching the second half of life. Titled “Living In Prime Time” we did not know that as we closed in on the crucial window for registration, we would be thrust in the center of one of the worst financial meltdowns this …
- Page 1 of 2
- 1
- 2