Do Press Releases Work Anymore? Vanity Statistics or Real Leverage – You be the Judge.

Every time I turn around I hear someone else proclaiming the death of the press release. (We call it our Power NewsBlast). In spite of the recent Panda changes at Google, aro was still enjoying success with our system. I thought we should create our own test for demonstration purposes. We developed some frivolous content that featured myself and some …

Charlotte Author and Speaker Richard London has Continued Success with aro Marketing Tools

Author and speaker Richard London continues to utilize aro’s premium press release (Public Relations) for the marketing and introduction of the 2nd edition of his personal empowerment book, ‘A Handbook for Life’. Some of the updated features from the first version, released in January of this year, include a revamped jacket with modifications to some of the chapters and exercises. …